From the first conversation to ongoing, day-to-day management — here’s exactly what happens at every stage of building and running your e-commerce business with us.
The market, by the numbers.
Amazon and its third-party sellers together moved approximately eight hundred thirty billion dollars in goods in 2025, nearly triple the two hundred seventy-seven billion dollars moved seven years earlier, according to Marketplace Pulse. Third-party sellers now generate roughly sixty-nine percent of Amazon’s total gross merchandise value, up from sixty percent in 2019. Amazon’s active seller count has fallen by roughly thirty-one percent since 2021, from an estimated two point four million down to somewhere between one point six and one point nine million, even as total GMV keeps climbing.
Walmart Marketplace crossed two hundred thousand active third-party sellers during 2025, according to Marketplace Pulse, after its fastest seller growth since opening to third parties. Third-party GMV on Walmart has grown roughly thirty percent or more year-over-year, among the fastest rates of any major marketplace, according to Walmart’s own investor disclosures. Walmart’s seller count remains roughly a tenth of Amazon’s for a broadly comparable customer base.
eBay processed approximately seventy-nine point six billion dollars in GMV for full-year 2025, according to SmartScout and Business of Apps, a smaller, more mature marketplace built on an established, loyal buyer base. Its average order value, near forty-eight dollars, sits close to Amazon’s roughly fifty-two dollars, according to Statista’s 2026 E-Commerce Report, though its audience skews toward deal-seeking, collectible, and specialty-category shoppers.
Shopify merchants processed three hundred seventy-eight point four billion dollars in GMV in 2025, up twenty-nine percent year-over-year, according to Shopify’s investor disclosures, the company’s first full year above three hundred billion dollars in merchant sales. Shopify now powers an estimated twenty-eight to thirty percent of the top one million highest-traffic e-commerce sites in the United States
WooCommerce alone powers more than four million live stores worldwide as of 2026, according to StoreLeads and W3Techs, more by count than Shopify, making it the largest single open-source e-commerce ecosystem on the web. Independent, self-hosted stores remain the only model with zero marketplace commission and zero platform-dependency risk, in exchange for a longer ramp-up period.
